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Please take the time to consider your answers to the questions in these ten sections for your obligation-free consultation.
The location and setting of a new bar are often crucial to its success: get these things right and the customers and their money will just flood in. To create the proper ambience for your business, you'll ideally be looking for a building with a sense of historical propriety, a tradition that cannot be bought, and character far beyond mere bricks and mortar. The site you choose could already be a bar with real local charm; or it could be a location with strong links to the area's past. Let's assume you've already found a place that meets these essential criteria. In planning the building's heavenly makeover, how many of the original features do you plan to keep?
The colour scheme of your bar will be of paramount importance. Contemporary, complementary and sometimes controversial, the colours of a modern bar can determine the mood of your customers, and care must be taken to select the apposite hues to excel in a saturated market. Why just paint when you can impress? Please pick two exciting colours from the extensive Contemporary BarTM range, shown here in its entirety. Remember to select one from each palette for contrast.
* not available in Vinyl Silk
Young love: there's nothing more gladdening to the heart. And if a meeting of kindred souls occurs in your bar, then that's a feather in your cap, not to mention a cut of the takings from the blob machine in the crappers. Which of these lighting systems will you install to bathe your customers in a warm, zit-covering glow and increase their chances of copping off?
One-upmanship in modern bar design should stretch as far as the lavatories, don't forget. Expensive beer deserves to be micturated on expensive stainless steel, after all. You envisage the very acme of stylishness to accompany your customers' bodily functions, but what will your construction team actually provide?
Modern transportation and global industry mergers have put within the bar owner's grasp a whole host of exotic beers from the four corners of the globe. Which of the following will you serve in your establishment? And how much will you charge per pint? Thinking of the customer and his desire for value-for-money, what incentive will you be offering at point-of-sale?
Peanuts, sandwiches, lasagne and chips: all yesterday's news to the contemporary bar owner. What will you be offering to your customers from your lavish Michelin-style menu?
Your business needs customers to thrive, and customers expect a pleasant greeting from your front-door representatives. What type of security will you employ to stop anyone getting in, ever?
Recruiting the very best staff is essential: it stands to reason that the finest employees in the land would reject the chance of a cushy office job and would prefer instead to work for you like a single-parent-family carthorse, with minimal employment rights and appalling conditions, all for £3.25 an hour. The following sentence is a typical extract from Thursday's Chronicle jobs pages. "We are actively seeking giddily enthusiastic individuals who can display (blank) to customer service" Which of these words would best fill in the blank in your job advertisement? And which characteristics will your successful applicants actually show?
Knowing the carefully researched demographic tastes of your desired customers gives you the edge in providing the perfect service to them. Which of these social subdivisions will comprise your target market?
Your most select customers like to feel they're enjoying special privileges from the rank and file, even though they're drinking in the same bar and breathing the same filth from the same air conditioning. What will you provide to cater for their elitist whims?
All bars need to find the right mix of sounds to cater for all tastes and for people from all walks of life. But over and above this, you're going to need that special something to draw in the creme-de-la-creme of partygoers. Which "sounds" will you focus on to make you stand out from the crowd? Your DJ is one of the most important people in your bar. After all, who else in the place has the innate skill required to play other people's records one after the other, and the self-assurance to believe that this talent makes them a superstar musician. What kind of disc jockey are you looking for?
Please read the following terms and conditions before submitting your form. By clicking the link at the bottom of this page you are confirming that you are hopelessly optimistic, have absolutely zero understanding of the law of diminishing returns, and are prepared to file for bankruptcy before the end of the year. You also confirm that you blame the following for your imminent failure in business: The government The breweries Al Qaeda Two-bit review websites such as The Burglar's Dog Anyone and everyone except yourself
If you accept our terms as outlined above, the please click here to allow our dedicated electronic database to process your application and carefully select a name for your bar that will make you the envy of the drinking scene. The results will appear in a new window shortly. Feel free to click the link again if you think our choice of name is unsuitable for your bar. There will be no additional charge for this extra consultation. Good luck with your new venture. |
